Understanding Your Mission Statement

Do you understand your mission statement and why it is important? A good mission statement should explain the "why" of your organization. In your mission statement you should articulate the organization's values. A mission statement should answer three questions:
1. What is the purpose of your organization?
2. What is the business of your organization?
3. What are the values of your organization?

You can start your mission statement with the following headings:

The purpose:
The business:
The values:

Finally, your mission statement should be short enough that will allow anyone in the organization to memorize and repeat it when asked.