Wednesday, July 29, 2009

Four C's of Growth for Any Church

by Anthony D. Coppedge

Making a difference. Those are strong words, serious goals and often difficult processes. Usually, making a difference requires change.

Every local church should be making a difference – a notable impact – on and in their local communities. One of my favorite questions to ask people about their church is this:
If your local church literally went away tomorrow, would your community notice the impact?
To answer that question requires a gut-check and sincere honesty. A lot of us would say “well, our membership would notice and a few other local churches would notice.” The question is really “would the unchurched/formerly churched world even care or notice if your local body stopped existing?” No matter how you answer that question, there are things your church could be doing to become more effective and intentional about meeting needs in the local community. Change, though, can be difficult. A strong commitment by leadership coupled by an set of actionable steps are required to get people out of the pew and into service in your community. It requires – and will foster – growth. I think there are four “C’s” for this kind of healthy growth.
  • Change
  • Cost
  • Control
  • Commitmnet

In identifying these four C’s, I’ve tried to help break down the component level issues so we can dialogue about the why? and the how? of impacting our communities.


Change – not simply modification – is often hard and usually requires the art of subtraction before applying the addition of new ministries or initiatives. Sometimes we have the best intentions with less-than-the-best results. Someone has a passion and some charisma so we give them a new ministry area. That’s great, but how are you evaluating the effectiveness of the myriad of groups, ministries and events that aren’t really resourced or promoted as part of the vision of the church? As leaders, we must apply the art of strategic subtraction by whittling down the ministries that are good, but don’t fit within the focused vision of the church. By freeing up leaders, resources and time, it’s easier to make changes that provide more impact and add to the mission of the church. What ministries, groups or events does your church need to rethink, reorganize or remove?

Cost – can be associated with budgeting for people, time and resources. If you’re not budgeting for all three, your true costs can add up very quickly. As important as hard costs, opportunity costs can also be very significant. Free, in particular, can turn out to be anything but free. For example, if you’re going to offer your facilities as free meeting spaces for civic, municipal or business events, your costs for cleaning, heating/cooling, projection/lights, audio technicians, etc. can all be expected. Those costs are very real, even though the venue might be “free”.
I know of a church that provides the manpower for an annual city festival for free. Their members simply sign up to work booths, concessions, cleaning or whatever it takes as a way to show their commitment to their city. The church does provide a simple T-shirt for their workers that includes the festival name and logo (notice nothing about the church is on the T-shirt!). This is a cost that the church pays for so as to look professional and help the event be more successful. What new initiative(s) is your church considering that has all of the costs mapped out?


Control – it’s hard to manage more than we’re used to managing. Most churches stay small because we can manage (control) a smaller size. In his book “Ladder Shifts”, Dr. Sam Chand tells us that may leaders limit their growth when they make the choice to stay in control of what they can touch and oversee. I won’t go into a full leadership discourse here as there are many far more qualified than myself to speak about this issue, but I will point out that when we have to have full control, we’re limited ourselves and the vision God has birthed into leaders. I believe we miss this point when we think that we’re the provider for all that needs to happen. Both on a personal and corporate (team) level, we must realize we’re only responsible for the stewardship of all that God provides (Jehovah-jireh – God-provider). In what areas are you holding on tightly to control and limiting your – and your church’s – healthy growth and community impact?


Commitment – to constant evaluation. Because it’s hard to manage that which we don’t understand well, many leaders will fail to evaluate the effectiveness of a “good thing” and stick with the programs and processes that have become comfortable. Leaders are often visionaries with the capacity to imagine the future and usher people into new processes, programs and paradigms (a little alliteration there for my pastor friends). Casting a vision from God is usually fairly straightforward; having the commitment to both see a vision come to fruition and honestly evaluate it (and re-evaluate it, again and again) requires more than charisma and good communication skills.


Using metrics (defining the parameters, agreeing on the benchmarks and analyzing the data) is an important part of being committed to constant evaluation. We have a tendency to shy away from things we have a hard time measuring or, for whatever reason, are held too closely to be honestly evaluated. What ministries, events, processes and metrics is your church using to make the necessary changes to accomplish the vision from the Lord? These are honest, somewhat in-your-face questions that may be hard to hear. My hope is that you’ll be honest and dialogue with us (comment below) about how you’re viewing the four C’s of growth.

Sunday, July 5, 2009

Surviving Social Networking

Churches getting exposure with Social Media
With more than 80 percent of American adults online, churches of every size can benefit greatly from a variety of technological tools. An increase in options during the past decade has led to more advantages—yet it's also caused confusion for many churches. Pastors and staff often feel overwhelmed by the shear amounts of work involved just to keep up with changes.

Let's look at several technology-related projects, broken down by church size (although all of them should be considered by churches at all levels), that can help your church and its goals without becoming overly complex.
Small Church (less than 100 members): Tweets, Blogs, and Facebook
If your church is just getting started, or it's been around for a while but doesn't yet have a strong presence on the internet, several simple and inexpensive technology projects can help you build awareness for your church, keep in touch with people within your congregation, and achieve broader communication goals.
With more than 80 percent of American adults online, churches of every size can benefit greatly from a variety of technological tools. An increase in options during the past decade has led to more advantages—yet it's also caused confusion for many churches. Pastors and staff often feel overwhelmed by the shear amounts of work involved just to keep up with changes.
Let's look at several technology-related projects, broken down by church size (although all of them should be considered by churches at all levels), that can help your church and its goals without becoming overly complex.Small Church (less than 100 members): Tweets, Blogs, and Facebook.

If your church is just getting started, or it's been around for a while but doesn't yet have a strong presence on the internet, several simple and inexpensive technology projects can help you build awareness for your church, keep in touch with people within your congregation, and achieve broader communication goals.Start posting

One of the easiest projects that can perhaps have the most benefit to your ministry is to start a blog. Blogger by Google (www.blogger.com) is surprisingly simple to set up, create posts, and upload images and videos. Another bonus: Blogger is free. With a blog, your pastor or church leaders can write about points not mentioned in the sermon, discuss ministry aspirations, hint at goals for the future, and even bring up personal issues to begin a more authentic communication channel within your church.
Start tweeting
Twitter (twitter.com) is now the third-largest social networking website, next to MySpace and Facebook. It can't be ignored—and it can be an effective tool for ministry. Twitter, known as a micro-blogging service because it allows its users to send and read other users' updates (known as tweets), publishes text-based posts of up to 140 characters in length. Users send and receive updates for free from any device with an internet connection, making it incredibly simple to share what you're doing, what your ministry is working on, and things people can check out on your blog and website to extend the online hand of friendship. To simplify how much to keep track of, consider a free, simple service called Ping.fm (ping.fm), which allows you to connect your blogs and social networking accounts and update them simultaneously via e-mail or text message.
Start networking
Facebook (facebook.com) can be a wonderful, free tool to connect with people online. You'll quickly find that many people in your congregation are already members. After you set up an account for your church (and Facebook now offers a direct way for groups and businesses to set up a page at facebook.com/pages/create.php), you can "friend" members who also are on the site, usually by finding them by e-mail address. Next, look under the "Applications" area of your home page for "Groups." Here, you can set up a group for church members to join and interact. Another Facebook application allows you to form causes (simply type "Causes" in the Facebook search tool to get started), a great way to get people involved in specific ministries within your church.