Tuesday, October 5, 2010

Adults Using Mobile Phones

A study by Pew Internet was recently released, which focused on mobile phone behavior among American adults. In this study, it was determined that 72% of American adult cell phone users send and receive text messages on a regular basis. While this is similar to the percentage of American teens that send and receive texts (87%), American adults still send about 1/5 the number of text than their teenage counterparts. A number of other interesting findings were included in this study, the most interesting of which are illustrated below:

African American and English-speaking Hispanics are more likely to own a cell phone and to use their handset more intensively than their white counterparts.

87% of African Americans and English-speaking Hispanics own cell phones, compared to 80% of whites.
12% of African American and 14% of English-speaking Hispanics make and receive more than 30 calls a day on their mobile phones. 4% of whites report placing and receive that many calls.
African American and Hispanic texters typical send and receive 10 texts a day; whites who text typically send and receive 5 texts a day.

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